Leased 1377 Toorak Road Camberwell TCI - An in depth look behind the scenes of the campaign. We'll explain the pros, the cons, the
challenges & the reveal!
Opportunity for new tenant to save on fit-out expenses
Rear yard with on-site car parking
Council car parking at rear, ideal for customers
THE CONS
Fit-out required a refresh
Secondary suburban retail strip with less foot traffic than a primary
THE CHALLENGES
Converting the negative i.e. a secondary retail strip, to a positive
To achieve this, our marketing campaign promoted the location as a lucrative catchment opportunity to local residents with a suburb median price of $2.7m, as well as the opportunity to save on substantial fit-out costs and associated downtime
THE REVEAL
Within 12 weeks (including Christmas and New Years downtime), TCI secured 2 signed offers, providing the Landlord the option of their preferred tenant
The property was leased at a rent of $55,000 per annum + GST on an initial 5 year term, commencing immediately upon expiry of the previous lease, which represented a 9.34% increase in rent, combined with no downtime
The tenant being Removery – a multi-national operator with over 150 other locations
Final result being 2.69 times quicker than market average