Leased 148 Union Road Surrey Hills TCI - An in depth look behind the scenes of the campaign. We'll explain the pros, the cons, the
challenges & the reveal!
Next to anchor tenants Vintage Cellars and Coles Local
THE CONS
Secondary suburban retail strip with less foot traffic than a primary
THE CHALLENGES
Converting the negative i.e. a secondary retail strip, to a positive
To achieve this, our marketing campaign promoted the location as a lucrative catchment opportunity to a local captured market with a suburb median price of $2.4m – as opposed to being one of many in an overcrowded primary strip, as well as its proximity to anchor tenants
THE REVEAL
Within 6 days, TCI secured 3 offers, providing the Landlord the option of their preferred tenant
The property was leased at a rent of $26,000 per annum + GST or $541/m2 net on an initial 5 year term
Final result being 71.66 times quicker than market average