the facts

277
bridge road

richmond

Leased 277 Bridge Road Richmond TCI - An in depth look behind the scenes of the campaign. We'll explain the pros, the cons, the challenges & the reveal!

277 Bridge Road Richmond TCI Lease

THE PROS

  • Existing food premises fit-out
  • Adjoined Richmond Traders Shopping Centre
  • Opportunity for new tenant to save on fit-out expenses
277 Bridge Road Richmond TCI Lease
TCI Commercial Real Estate For Sale For Lease Sold Leased The Facts Property Management Richmond Real Estate Cremorne Real Estate Collingwood Real Estate Fitzroy Real Estate Abbotsford Real Estate 
TCI Commercial Real Estate For Sale For Lease Sold Leased The Facts Property Management Richmond Real Estate Cremorne Real Estate Collingwood Real Estate Fitzroy Real Estate Abbotsford Real Estate 
277 Bridge Road Richmond TCI Lease

THE CONS

  • Fit-out was outdated and required renovations
  • On the less desired north side of Bridge Road
  • Entry to first floor was internal and in the middle of the premises
  • Customer bathroom located in rear yard

THE CHALLENGES

  • General negative market sentiment associated to Bridge Road leasing, particularly between Bridge Road and Lennox Street where this property was located
  • Our marketing promoted Richmond Traders Shopping Centre and The Motley Hotel, as well as other neighbouring tenancies, as creating a new and improved “cycle” on Bridge Road, presenting the opportunity for tenants to take advantage of the current rent before these neighbouring tenancies elevated the area and rents increased
277 Bridge Road Richmond TCI Lease
TCI Commercial Real Estate For Sale For Lease Sold Leased The Facts Property Management Richmond Real Estate Cremorne Real Estate Collingwood Real Estate Fitzroy Real Estate Abbotsford Real Estate 
277 Bridge Road Richmond TCI Lease
TCI Commercial Real Estate For Sale For Lease Sold Leased The Facts Property Management Richmond Real Estate Cremorne Real Estate Collingwood Real Estate Fitzroy Real Estate Abbotsford Real Estate 

THE REVEAL

  • Within one week, TCI leased the property at the asking rent of $60,000 per annum + outgoings + GST or $400 per m2 net on an initial 5 year term
  • Final result being 33% above market average

the facts

market expectation

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Campaign performance

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market average

leased 277 Bridge road

leased 277 Bridge road

leased 277 Bridge road

leased 277 Bridge road

leased 277 Bridge road

leased 277 Bridge road

leased 277 Bridge road

leased 277 Bridge road

leased 277 Bridge road

leased 277 Bridge road