Leased 277 Bridge Road Richmond TCI - An in depth look behind the scenes of the campaign. We'll explain the pros, the cons, the challenges & the reveal!
Opportunity for new tenant to save on fit-out expenses
THE CONS
Fit-out was outdated and required renovations
On the less desired north side of Bridge Road
Entry to first floor was internal and in the middle of the premises
Customer bathroom located in rear yard
THE CHALLENGES
General negative market sentiment associated to Bridge Road leasing, particularly between Bridge Road and Lennox Street where this property was located
Our marketing promoted Richmond Traders Shopping Centre and The Motley Hotel, as well as other neighbouring tenancies, as creating a new and improved “cycle” on Bridge Road, presenting the opportunity for tenants to take advantage of the current rent before these neighbouring tenancies elevated the area and rents increased
THE REVEAL
Within one week, TCI leased the property at the asking rent of $60,000 per annum + outgoings + GST or $400 per m2 net on an initial 5 year term