Leased 49 Viewpoint Avenue Glen Waverley TCI - An in depth look behind the scenes of the campaign. We'll explain the pros, the cons, the
challenges & the reveal!
Secondary suburban retail ‘strip’ with a total of 6 properties i.e. very limited foot traffic
Location would be a ‘destination’ only
Fit-out was outdated and required renovations
Single air-conditioner in entire property
Entrance to first floor was internal i.e. no ability to lease separately
THE CHALLENGES
Prior to our appointment, the property was vacant for ~2 years and marketed by multiple other agents – the marketing required a different approach
Converting the negative i.e. a secondary suburban ‘strip’, to a positive
To achieve this, our marketing campaign promoted the location as a lucrative catchment opportunity to local residents with signage exposure to Waverley Road, as well as the opportunity to combine business and residence in what was a highly competitive residential rental market
THE REVEAL
Within 6 weeks, TCI secured 2 signed offers, providing the Landlord the option of their preferred tenant
The property was leased at a rent of $40,000 per annum + outgoings + GST
Final result being 17.38 times quicker than market average