Leased 722 Burke Road Camberwell TCI - An in depth look behind the scenes of the campaign. We'll explain the pros, the cons, the
challenges & the reveal!
Opportunity for new tenant to save on fit-out expenses
Next to Camberwell Station
THE CONS
Fit-out was outdated and required renovations
Equipment was old and may have required replacement
Not located within primary section of Burke Road with more foot traffic
THE CHALLENGES
Converting the negative i.e. a secondary location on a primary strip, to a positive
To achieve this, our marketing campaign promoted the location as a lucrative catchment opportunity to Camberwell Station with 1.6m entries per annum, as well as the opportunity to save on substantial fit-out costs and associated downtime
The Landlord made no representation on any existing food equipment i.e. if it was not operational or ceased to operate, it would not be repaired or replaced by the Landlord
THE REVEAL
Within 9 weeks (including Christmas and New Years downtime), TCI leased the property at a rent of $36,500 per annum + outgoings + GST or $730/m2 net
Final result being 10.77 times quicker than market average